Most marketers say that "the money is in the list". List building is the number one way internet marketers have been making money online.
Why do you need to build a list? You want to build a list of subscribers and monetize your audience by promoting your offers and products to them. So all you need to do is to put up a landing page, give away a free offer and send traffic to build your list, right?
But what happens when you build a large list of subscribers and you barely make any sales.
Is there something wrong with this equation? Imagine if everyone in your list only wanted the free stuff, do you think they will buy when you send them a paid offer?
Of course not!
So what's wrong here? The truth is, if you just build a list of freebie seekers you're just wasting your time because it's going to be useless.
"The Money Is NOT In The List... It Is In The BUYERS' List!"
That's right, would you rather build a list of buyers who have paid for your product or get a bunch of freebie seekers? They're worth more than the usual subscribers because they've build a relationship with you.
The buyer's list is
More Responsive - Even a small list of buyer list can bring in more sales than a larger list of freebie subscribers
Spending History - people who have purchased from you before are more likely to buy again.
Sell more products easily - They are more open to promotions and offers.
The Trust factor - You've earned their trust the first time they made a purchase. They know you're not a snake oil salesman but an honest marketer who provides massive value.
Better type of people - Less complains and generally the high ticket customers have less problems than freebie seekers. So you take your pick.
Quality over Quantity - You don't need to build a huge list but a small list that's more focused and a higher quality. You will also save on your autoresponder fees because the bigger your list gets, the more you have to pay on your monthly charges.
[YES] Can sell and keep 100% of the sales.
[YES] Can edit the sales letter and graphics.
[YES] Can be bundled into another paid package and sell at a higher price.
[YES] Can be used as a bonus to another product you are selling.
[YES] Can be sold in a Dime sale event.
[YES] Can be added into a paid membership site.
[YES] Can pass on the Resell Rights privilege to your customers.
[NO] Can be given away for free.
[NO] Contents of the product can be edited, modified or altered.