Product Description:
Now you want to pile on all the benefits your reader receives, like this:
This is not the time to make a list of the features of your product or service. No, you need to tell them the end result they get from those features... the benefits, and notice there is no period after each of these bullets, you may use an exclamation point, but sparingly
Benefits are the positive results your customer gets
Features are the characteristics and specifications of your product or service
To help you come up with benefits, start off by listing all the features of your product
Then come up with the resulting positive benefit that your customer gets from that feature
The best way to see how to do this is to look at successful salesletters
Once you have your benefit list, make a list of them in your salesletter using headlines as Benefit Bullets. It's kind of like a rapid fire presentation of the major benefits your customer gets when they buy your product
And you can see I've alternated font settings to help give a little visual relief... (bold, then default, then bold, then italic, etc)
And much, much more!
