Followup Cash (RR)

Product Description:

You need to quickly learn about:

• 7 misconceptions about follow up - and why people cling to these beliefs
• The missing ingredient most marketers miss - and why these 3 small tricks will help you always provide it
• The 7 hallmarks of a strong follow up plan - and 3 crucial effects this creates
• The single most helpful thing you can do when deciding how to follow up with your customer
• The phenomenon of follow up inexperience - and the 5 sales-sinking mistakes that can scuttle your best efforts
• 7 areas you have to address to help keep your customers moving smoothly through your process
• Removing the bumps and glitches - the easy way to do it
• Challenging your own preconceptions - by looking at customer habits
• 5 hidden traps that can stop you dead in your tracks, when it comes to delivering what you promised
• The single most effective tactic for producing tangible, consistent results
• 2 powerful reasons follow up recipients will thank you, instead of thinking your follow up contact a pain
• 7 proven ways to win friends and customers for life - all by the way you plan your follow ups