For most of us, the word “virus” has a negative aspect to it. We hear the word and think either of getting sick, of a nasty little bug that can make us sick, or of a computer virus which cost us tons of data and hardship at one time or another. In fact, viruses are not necessarily bad, and most life on earth relies at least in part on them in one degree or another. Some people even argue that humanity itself fits the classic definition of a virus, infecting the planet earth for better or worse! When you look at how we find and settle into the most supportive areas of the planet and then begin to change them into less-suitable places to live, the word “cancer” actually leaps to mind. But here, we’re not talking about our race, but the word “virus” and how it relates to marketing.
When it comes to marketing and viral marketing campaigns, the idea is much simpler and focuses on the fact that most viruses (real or computerized) have the ability to replicate themselves without “outside” assistance. In this case a “viral” campaign is one which allows or stimulates customers who are exposed to the ad campaign to actively help spread the word themselves. That is, they send your advertisement on to other potential customers due to their excitement with the product or because of a joke, gift or award option associated with the campaign.
Having such a built-in replication capability, just as with real viruses, has the potential for exponential growth and can quickly spread a message to thousands or even millions of users from a single starting point. Urban myths are a good example of such growth. Even though numerous websites debunk such myths, they continue to circulate widely. More than half the people exposed to them forward them to others even though they’ve heard them already and know
[YES] Can be used for personal use
[YES] Can be used as web or newsletter content
[YES] Can be sold
[YES] Can be given away
[NO] Can be packaged with other products
[NO] Can be offered as a bonus with other things you sell
[NO] Can be added to paid or free membership sites
[NO] Can be offered through auction sites
[NO] Can sell Resale Rights
[NO] Can sell Master Resale Rights
[NO] Can sell Private Label Rights
Repeat: You cannot sell resale rights or PLR to this report