"Direct Response Sales Copies WIN... Hands Down."
If you remember the last time you bought a product you probably were convinced by a sales letter before making your purchase - and I rest my case on that.
As a matter of fact, most marketing experts are making their millions online selling more volumes of their products which otherwise couldn't have been achieved without the aid of a better written copy.
Sales copies act like your personal sales man, only 24 hours a day, 7 days a week... Pretty much like what you're reading right now, so you know I'm walking my talk.