Mobile Marketing is Currently the Number 1 Way to Advertise Yourself & Your Products!
Recent studies by Nielsen Mobile indicate 97% of people with a
mobile/cellphone will read an SMS (text) message within 15 minutes of
receiving it; 84% will respond within 1 hour.
Now
given the fact that globally 6 billion people are estimated to have
access to a mobile phone and 97% of them are reading the texts virtually
right away – do you start to build a picture of why this is the most
preferred form of marketing today?
Look at how many people you can target and with the very low price of a text (with some companies or contracts it’s FREE!)
– So you are basically getting a free regular ad campaign.
In contrast, imagine your email inbox – do you read every advert or marketing title and opportunity that flashes up there?
No, you don’t.
Do you click every banner on a website that is selling you something?
No, you don’t.
Do you subscribe to every squeeze page, video page or sales page that you happen to click on?
No.
But
you read your texts.And even if you don’t like what you read, before
you even know it – you’ve read it, it’s in your brain. You at least know
what it was about and the seller has achieved most of what he set out
to do.
When you look at the statistics of
mobile marketing and other forms of communication, advertising and
marketing channels – mobile marketing wins hands down.
For
example, an average Mobile Marketing campaign has response rates of
typically 12 – 15 % (as opposed to direct mail which averages at a much
lower 2 – 3%) and some companies are seeing response rates as high as
60% plus!
Now, if you know anything about
copywriting or IM for example – you’ll understand the power of
conversion rate and you’ll know that even a silly 2% differencecan be a
huge margin in sales and it can also mean a whole bag of money down the
toilet.
Speaking of toilets, sadly, an UN
investigation found that there are more mobile phones in the world (and
people have more access to them) thantoilets.
Isn’t that crazy?
It
may be terrible to think of it that way but it just shows you the sheer
influence that the mobile marketing industry has had over people all
across the board.
But then people say, well,
so is the internet. Aha, but even as internet and email marketing is
growing, 65% of email is still spam, whereas less than 10% of SMS is.
Why is that?
There’s
nothing worse and more uncomfortable in marketing than feeling like
you’re torturing people;experiencing rejection and ignorance.
Mobile
Marketing eliminates that to a great deal since we know from a recent
survey (taken by consumer.com) that nearly half of all people actually
enjoy receiving marketing via mobile – especially if it’s money off or
raising awareness of an event or deal.
In fact, redemption of a coupon received by mobile happens ten times more than traditional coupons, so mobile marketing is now.
That’s
much better than handing out flyers, trying to rope people onto your
site online, or forking out a fortune to run a promotion, that’s for
sure.
You don’t even have to talk to people or
get nervous; you just send it to them like you would do your friends and
then casually let it sink in.
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