There are hundreds of companies that have filled their coffers by attracting traffic from search engines. However, the number of companies that have failed to establish themselves online is much higher. The reason for failure is not always the shortage of funds. Mostly, the reason is the lack of an insight into how to get people to find you. There is no point spending money on creating a fantastic product or adding immense value for customers if there is no way for people to know of your existence. The key to online success is to have the right strategy.
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